LabSpec is an annual catalogue providing a complete guide to products and services for scientific and medical laboratories in New Zealand.
As well as being a buyers guide, the unique format of product specification / description allows potential buyers to differentiate between a number of products, locate the possible source and narrow the number of choices to a few suppliers or products prior to making contact with suppliers.
Products are indexed by name and cross referenced for easy location. A brand / manufacturer / distributor index is also included to lead the customer to the distributors of a particular brand.
LabSpec is an A4 perfect bound book interspersed with high quality colour display advertising throughout the four sections: life science, general instruments and accessories, chromatography and spectroscopy.
WEBSITE: To maximise your advertising investment and exposure in the market all LabSpec advertisers automatically have their products listed on the labspec.co.nz website.
Opportunities for banner advertising and new product promotions are available and an effective add-on to your marketing plan to keep your customers up to date with the latest technologies.
READERSHIP: The target readers of LabSpec are qualified and carefully selected senior staff and managers in scientific, medical and technical, environmental, animal health, food and beverage laboratories, hospitals, universities, and research institutes throughout New Zealand.
DISTRIBUTION: LabSpec is distributed free of charge and has a circulation of approx. 3,500 copies.
ADVERTISING RATES (all rates exclude GST):
Front cover $5,500
Back cover $4,000
Inside front cover $3,000
Inside Back cover $2,800
page 1 (first right hand page) $2,500
contents half page $1,950
Section dividers:
Life science $2,300
General Instruments & Accessories $2,300
Chromatography $2,300
Spectroscopy $2,300
Display advertising (full colour) no of insertions
1 2 3+
Double A4 page spread $3,500 $2,900 POA
Full A4 page $2,100 $1,850 $1,600
Half page $1,500 $1,300 $1,100
Third of a page $1,200 $1,050 $900
Quarter page $980 $790 $650
Company profile and product listings (black and white only)
Full page A4 (includes multiple product listings) $1,500
Half page (includes multiple product listings) $1,100
Display advertising to the value of $2,100 includes a full page black and white company profile plus listings at no charge.
Display advertising to the value of $1,500 includes a half page black and white company profile plus listings at no charge.
Note: rates are $NZ
Dimensions
Trim size of A4 page: 297mm h x 210mm w
Page area (full page within page area): 277mm h x 175mm w
Full page with bleed on all four sides: 303mm h x 216mm w
Half page (horizontal): 130mm h x 175mm w
Half page (vertical): 277mm h x 85mm w
Third of a page (horizontal): 85mm h x 175mm w
Quarter page (strip vertical): 277mm h x 40mm w
Quarter page: 130mm h x 85mm w
Click for design specifications