Lab-Cat is an annual catalogue providing a complete guide to products and services for scientific and medical laboratories in Australia.
As well as being a buyers guide, the unique format of product specification / description allows potential buyers to differentiate between a number of products, locate the possible source and narrow the number of choices to a few suppliers or products prior to making contact with suppliers.
Products are indexed by name and cross referenced for easy location. A brand / manufacturer / distributor index is also included to lead the customer to the distributors of a particular brand.
Lab-Cat is an A4 perfect bound book interspersed with high quality colour display advertising throughout the 4 sections, life science, general instruments and accessories, chromatography and spectroscopy.
WEBSITE: To maximise your advertising investment and exposure in the market all Lab-Cat advertisers automatically have their products listed on the lab-cat.com website.
Opportunities for banner advertising and new product promotions are available and an effective add-on to your marketing plan to keep your customers up to date with the latest technologies.
READERSHIP: The target readers of Lab-Cat are qualified and carefully selected senior staff and managers in scientific, medical and technical, environmental, animal health, food and beverage laboratories, hospitals, universities, and research institutes throughout Australia.
DISTRIBUTION: Lab-Cat is distributed free of charge and has a circulation of 4,500 copies.
ADVERTISING RATES (all rates exclude GST):
Front cover $7,700
Back cover $5,600
Inside front cover $4,200
Inside Back cover $3,920
page 1 (first right hand page) $3,500
contents half page $2,730
Section dividers:
Life science $3,200
General Instruments & Accessories $3,200
Chromatography $3,200
Spectroscopy $3,200
Display advertising (full colour) no of insertions
1 2 3+
Double A4 page spread $4,900 $3,900 POA
Full A4 page $2,940 $2,550 $2,250
Half page $2,100 $1,750 $1,450
Third of a page $1,680 $1,440 $1,200
Quarter page $1,250 $990 $850
Company profile and product listings (black and white only)
Full page A4 (includes multiple product listings) $2,100
Half page (includes multiple product listings) $1,550
Display advertising to the value of $2,940 includes a full page black and white company profile plus listings at no charge.
Display advertising to the value of $2,100 includes a half page black and white company profile plus listings at no charge.
Note rates are $AU
Dimensions
Trim size of A4 page: 297mm h x 210mm w
Page area (full page within page area): 277mm h x 175mm w
Full page with bleed on all four sides: 303mm h x 216mm w
Half page (horizontal): 130mm h x 175mm w
Half page (vertical): 277mm h x 85mm w
Third of a page (horizontal): 85mm h x 175mm w
Quarter page (strip vertical): 277mm h x 40mm w
Quarter page: 130mm h x 85mm w
Click for design specifications